Social Librarian Archive - Social Librarian Newsletter - WJ Schroer Company | Integrated Social Marketing Solutions Since 1987...

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Newsletters	Top
March 2004 Issue # 9 March 2004 Issue # 8 February 2004 Issue # 7 February 2004 Issue # 6 January 2004 Issue # 5 January 2004 Issue #4 December 2003 Issue # 3 November 2003 Issue # 2 October 2003 Issue # 1

Feature Articles	Top
Too Much Customer Service “What we have here is....a failure to communicate.” The Problem Customer (Part 1) The Problem Customer (Part 2) The Problem Customer (Part 3) The Problem Customer (Part 4) The Problem Customer (Part 5) The Problem Customer (Part 6) Focus on Focus Groups

Issues	Top
Marketing - The 4 P's Why libraries (should) care about marketing (Customer Service or Customer Servant) Changing Trend in Movie Viewing American Demographics Poll Reveals New Trends in Video “Sticky up” Your Website? Assessing Your Library’s Products and Services Library construction for union bidders only The USA Patriot Act Undermines Public Library Tradition (Viewpoint) What Makes a Great Workshop? Who is WJSchroer Co? One Small Correction and Addition Fund Raising Tips Luminary Lectures Valuable Customers - Library "Heavy Users" Offering your Patrons Up to Date Information Customer Service or Customer Servant?? Help! Working with Consultants Diversity at your Library A Connection Between Cooking and Your Library

News	Top
Social Librarian News Changes in Standards for Metropolitan Statistical Areas (MSAs) - News Update Librarians concerned about Antiterrorism Law New technology you should be aware of Academic Journal Subscriptions-A crack in the wall? An Information Revolution? Changes in Regulations for Kids’ Passports Starting early gets results U.K. Considers Bookstores Located Within Libraries

Reader's Q & A	Top
What is CRM and what does it have to do with how I market my library’s services? What is the three minute telephone rule? What are the implications of Social Marketing on filling positions at my Library? What is necessary for a good library logo? What are some low cost steps I can take to improve the exterior appearance of my library? What is appropriate for signage in my library? What copy machine policies should be in place? What is standard for posting hours? What is an appropriate noise level for my library??