Issue No.6
 
 Date:  2/06/2004
 Publisher:
 WJ Schroer
Introduction  

Our mission is social marketing ...thus, the Social Librarian brings you news, best practice and information taken from our consulting, workshops and research work with Libraries across America. Enjoy!-Bill (www.socialmarketing.org)

Feature Article  

In this fourth installment of our article on the Problem Customer, we pick up our story at the end of the three Rs. That is, three principles for dealing with a customer when the Library or staff of the Library have made an error. These R’s include Recognition, Recovery and Redress.
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Social Librarian
Quote of the Month
Social Librarian News


"Some books are to be tasted, others to be swallowed, and some few to be chewed and digested."

Francis Bacon (1561-1626)


As wonderful as Internet search engines are, they not only give you what you ask for..they often give you what you don’t ask for. The result is too much information, and a lot of it isn't even close, or worse, the good stuff is buried on the xxth page of results...and who really bothers to read the dozens (or thousands) of pages of results that Google generates on many searches?
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Portal Pick
 
xreferplus is an online service serving libraries only that offers access to an online collection of aggregated and integrated reference sources from 29 high-quality publishers. This website maintains approximately 150 reference titles, with a total of 1.5 million entries. Sign up for a free 30 day trial.
http://www.xrefer.com/home.jsp

We identify each month a selected website which offers unusual content or value to librarians. Know of a great website you’d like to share? Send your ideas to info@socialmarketing.org

"WJ Schroer Co. does Strategic Planning"
 
In This Issue
Reader's Q & A
LOGO of the Month
Ypsilanti Disctrict Library
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