Our mission is social marketing ...thus, the Social Librarian brings you news, best practice and information taken from our consulting, workshops and research work with Libraries across America. Enjoy!-Bill (www.socialmarketing.org)

In this fifth installment of our article on the Problem Customer, we pick up our story at the end of dealing with a situation where the customer is in the wrong. We addressed how to identify the situation where the customer is or is likely to be in error and then went on to cover the four rules +1 for reconciling the situation. That is, there are four rules to employ when suspecting a problem with a customer who may be in the wrong.
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"If we knew what it was we were doing, it would not be called research, would it?"

Albert Einstein

Initially started as a print journal in 1974, the online publication of Bright Lights Film Journal began in 1996, and continues to today. As noted on its site, the journal is "a popular-academic hybrid of movie analysis, history, and commentary, looking at classic and commercial, independent, exploitation, and international film from a wide range of vantage points from the aesthetic to the political." The journal is edited by Gary Morris, and contains pieces by a number of persons, including independent writers, film critics, and freelance journalists. While users can browse the archives dating back to 1996, the articles are also thematically organized on a sidebar on the homepage. These themes include Animation, Hong Kong Films, Documentaries, and Film Noir. The interviews section is quite strong, and contains candid pieces with Frederico Fellini, Robert Wise, and John Woo. Check it out at: http://www.brightlightsfilm.com