Our mission is social marketing ...thus, the Social Librarian brings you news, best practice and information taken from our consulting, workshops and research work with Libraries across America.
Enjoy!-Bill (www.socialmarketing.org)

Focus group discussions are a formal research method with a history of successful use in almost every sector of business, consumer products, services and public sector environments. To be more precise focus groups are a qualitative research instrument, used to build an understanding of the reasons why respondents feel the way they do and what rationale lies behind a given behavior.
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"My grandma always said that God made libraries so that people didn't have any excuse to be stupid."

Joan Bauer

An ideal portal pick is one that combines entertainment and education. This fascinating site comes from National Geographic and, far from boring, it provides opportunities for use in the classroom as well as the entertainment room.

Here's what the Scout Report says: "What would it be like to be a harbor seal? Wouldn't it be fascinating to go on the prowl with lions? With assistance from the National Science Foundation and the National Geographic, Crittercam makes it possible, both on television and on this fine website. The Crittercam device (which fits safely and securely on animals) was initially conceived by Greg Marshall, who got the idea after observing a remora clinging onto a shark off the coast of Belize, and thought that it might be possible to attach a camera in a similar fashion. From the main page, visitors can learn about the Crittercam itself, and watch a number of clips of seals, lions, hawksbill turtles, and humpback whales in their natural environments. Moving to the Previews area, visitors can watch streaming clips from the television program as well. Finally, visitors can also download a screen saver that features a pilot whale" (Source: The Scout Report)
http://www.nationalgeographic.com/channel/crittercam/

We identify each month a selected website which offers unusual content or value to librarians. Know of a great website you’d like to share? Send your ideas to info@socialmarketing.org