Welcome to the second edition of the Social Librarian....an e-zine dedicated to sharing the philosophy of social marketing with librarians everywhere.
We intend to publish every two weeks with articles, letters, case studies (or "stories") about social marketing in a way that will help you all be more effective librarians.
We hope this e-zine will be a two way street. Let us know what you think of what we are presenting and we’ll respond. Send your comments to bschroer@socialmarketing.org. And Enjoy!

While Libraries have rarely been known to be aggressive marketers, there has been some level of belief in the Library environment that customers (or “patrons” as they are called) have a pretty good idea of what the Library has in the way of products and services. Maybe. But to paraphrase Cool Hand Luke...we may have a breakdown in the communications arena...
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" Book lovers never go to bed alone."

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