Welcome to the first edition of the Social Librarian....an e-zine dedicated to sharing the philosophy of social marketing with librarians everywhere.
We intend to publish every two weeks with articles, letters, case studies (or "stories") about social marketing in a way that will help you all be more effective librarians.
We hope this e-zine will be a two way street. Let us know what you think of what we are presenting and we’ll respond. Send your comments to bschroer@socialmarketing.org. And Enjoy!

When it comes to customer service, librarians are caught in a paradox that may drive patron expectations beyond what can be fulfilled. More and more, library directors request customer service training even as surveys reveal high levels of patron satisfaction. In one survey I conducted, library staff were ranked close to excellent on their responses, knowledge of materials, friendliness, and more. So, why is there so much drive to keep besting customer service standards? Click here for more...

" The covers of this book are too far apart."

Ambrose Bierce (1842 - 1914),
The Devil's Dictionary