We are a marketing consulting and research firm providing marketing, research, training and space planning services to Libraries and other non-profit organizations. Since 1987 the WJSchroer Company has been a pioneer in the field of social marketing. That is, the discipline of using marketing and research methods and tools to help change society for the better. From early childhood literacy programs to customer service training workshops, we help bridge the gap between the public sector world of libraries and the commercial world library patrons spend so much of their lives enmeshed in.

We provide the tools, training and knowledge to assist your library be the most successful it can be against an environment of organizations competing for the time and attention of the library patron.

We have strong client base of public libraries ranging from the state level to libraries that serve very small communities. We work collaboratively with directors, staff and board members to identify library needs and fashion a solution that is timely, actionable and affordable.
We offer support to libraries in the areas of:

• Market Research
• Strategic Planning
• Organizational Development (Training/Workshops)
• Communications Strategy
• Space Needs Planning

To find out more or if you would like to talk about any issue that your library is facing, give us a call
(269-963-4874) or send an e-mail to Bill Schroer at bschroer@socialmarketing.org

Please visit us at www.socialmarketing.org