Strategy and Positioning for……. Competitive Advantage

__________               
A market approach?

Operational Effectiveness

OE-optimization of value…..
                   against a cost position

Operational Effectiveness
Tempting....

Finding a positioning…(1)

Finding a positioning…(2)

Finding a positioning…(3)

Good positions = trade-offs

Good positions aren’t enough

Different positions suggest different activities…..

Competitive Strategy for _________

Generic Strategies

Generic Strategies w/Examples

Strategy…the chemistry of activities that yields a positioning.

Strategy means “fit”

Fit

Strategy 
“Fit” among a System of Activities

Enemies of a clear position and effective strategy?

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Developing a Strategy

___________ Strategy...