Marketing the
Michigan Public Schools
The Problem… Part
1
A Distorted View of the Market
The Problem…Part 2
The Paradigm Shift
Impact of the Shift on
the Marketplace
Are Charter/Home Schools the Answer?
Michigan Public
Schools
The Threat
Michigan School
“Environment” Characteristics in 2000
Pathway to the Education Shift
“Selected” Market Public
Schools
Focus Group Research
Statewide Survey of Michigan
Parents
N= 900