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| The
Problem… Part 1 |
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| A Distorted View of the Market |
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| Historically... |
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| z | Michigan
Public Schools have a tradition of |
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| excellence |
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| z | Some Customers
are loyal...some are hostages |
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| z | Problems are seen as the customer’s fault |
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| z | Defections are
“crumbs” off the table |
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| z | No need to
market…because there is no choice |
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| There is
no offensive because there is no war |
