Social Marketing may be defined as activities conducted within the marketing discipline directed at the proactive and willing change of society for the better.

WJSchroer Company's concentration in the area of social marketing has enabled us to build a history of successful experience in the arena of social change. Through the appropriate application of marketing tools, many compelling and seemingly intractable social challenges may be successfully addressed.

Please see the public library section of the website for more documents, presentations and other materials for additional discussion of the role of social marketing in non-profit and public sector organizations for examples of social marketing in action.