About Us - WJ Schroer Company | Integrated Social Marketing Solutions Since 1987...

The WJSchroer Co. provides informative, entertaining and highly engaging workshops on a variety of topics. Our workshops are designed to engage participants with hands-on exercises, visual displays of key learning points, case studies that bring abstract principles to life and are conducted in an entertaining and compelling fashion.

Workshop success is defined by content, presentation and participation. We excel in all three. As a "Marketer of the Year" and expert in Social Marketing, Bill Schroer is grounded in all aspects of marketing, communications strategy, positioning, customer service, strategic planning, relating business needs to customer satisfaction. He has a history of bringing to life the spectrum of issues facing non-profits and organizations faced with changing environments and human behavior everywhere.

Presented below are a list of our most popular workshops. We also custom design and build workshops to order based on client specifications and training needs. Contact us if you have a need for a workshop not listed here.

Our workshops are affordable. While designing and presenting workshops is an involved exercise we do everything possible to keep costs reasonable and provide the best possible value.

Our workshops are flexible and may be easily modified to meet your specific needs. Whether you need a certain time limitation such as the "best customer service workshop possible in two hours", or you have an unusually large group or group in multiple locations, we meet your needs. Also, if your group is used to more "hands-on" exercises we can add participative components to existing workshops.

WJSchroer offers great workshops that are fun to attend and provide meaningful and actionable information delivered in a compelling way. We are affordable and will be happy to accommodate your special needs.

Call us for more information or to discuss how we can make your next retreat or seminar more exciting, content rich and tailored to meet your needs!

Current Workshops Scheduled

Title: Customer Service or Customer Servant - Providing Great Customer Service Without Giving Up or Giving In
Date: Thursday, August 7th
Description: Bill Schroer takes long held myths about customer service and turns them on their head, challenging conventional wisdom and demonstrating how the “Customer is King” philosophy actually hurts the library’s ability to deliver excellent customer service. Bill goes on to show how not only staff may be retrained to think about the expectations they will commit to deliver but customers as well need training in what expectations they may legitimately expect.

This 4-hour seminar will be held on August 7, 2008, and will include reframing the concept of customer service, exercises, discussion, and real world solutions to the customer service issues identified by most library staff as persistent and challenging. <<read more...

Host Site
Saginaw Intermediate School District
ROOM: ITV
6235 Gratiot Rd
Saginaw, MI 48638
Map and directions