WJ Schroer

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Workshop List for 2008
Workshop Title Category/Description Who Should Attend Length of Workshop
Branding The value of the brand and how to make it work hard for you Directors/ Managers 2 hours
Business Plans Why have one/What’s in a good one/How to build one/How you use it Directors/ Managers Selected staff 4 hours
Business Writing How to write effectively to maximize communication and reduce confusion Directors/ Managers Selected staff 4 hours
Carver Model of Non-Profit Board Governance The rationale behind and introductory “how-to” of the widely acclaimed model of non-profit governance. Directors/ Board Members 4-8 hours
Change How to encourage and manage it. Single biggest obstacle to progress in organizations. Directors/ Managers Selected staff 4 hours
Change-Why Efforts fail Discussion and review of the key reasons behind the failure of change initiatives Directors/ Managers Selected staff 2 hours
Communication Theory Berlo Model... useful for business and practical applications for everyone Directors/ Managers 2 hours
Consultants Why use consultants/When to use/Best practices/Traps to avoid/Getting the most out of the consulting arrangement Directors/ Board Members/ Managers 4-6 hours
Customer Service-Standards The counterproductive nature of Customer is King philosophy. Building service standards for truly great customer service Directors Managers Staff 4-6 hours
Creative Thinking The art and practice of thinking outside the box. Everyone 2-4 hours
Demographic Shifts Demographic Shifts in America the Now and Future Impact Directors/ Managers with value for all 4 hours
Ethics Foundation/Application of Ethics Everyone 4 hours
Facilitation Training The art of facilitation... concepts and practices Directors/ Managers 2-4 hours
Generation X Who Gen Xers are... how they fit in 21st Century Directors/ Managers 2 hours
Image Building How to build your Library’s Image for Positive Community Acceptance Directors/ Managers Selected staff 4 hours
Market Research How to design and manage library research for effective/efficient information results. Directors/ Managers 4 hours
Marketing Telling your story at all levels of the library to drive increased usage for users and stimulate trial use with non-users. Directors/ Managers Selected staff 4 hours
Media Advertising Theory and practice of placing paid advertising-why and how Directors/ Managers Selected staff 4 hours
Millages Why they Fail-How to Pass Directors/ Board Members/ 4-8 Hours
Motivational A great story about some guys who sell fish and make work fun. The FISH video. Everyone 2-4 Hours
Negotiation Training Win-win negotiating to resolve problems while retaining relationships. Harvard Negotiation Project Everyone 4 hours
Positioning How to position your brand to stand out in the marketplace Directors/ Managers 4 hours
Social Marketing The challenge of changing behavior in a diverse society-theory and application with exercises. Directors/ Managers Selected staff 4-8 hours
Staff Communications Recognizing informal and formal communication methods to improve the library environment Everyone 2-4 hours
Staff Evaluations Good evaluation practice including linking plan goals to job descriptions and MBOs Directors/ Managers Selected staff 4 hours
Strategic Planning How to conduct...how to be successful Directors/ Managers Selected staff 4 hours
Strategy for Libraries Short/long range planning Directors Board Members 4 hours
Strategy as a Marketing Tool Understanding strategy and how to use for market success Directors/ Managers 4 hours
W.C. Handy Learning Principles Synopsis of the modern philosopher’s view of Learning Theory Directors/ Managers Selected staff 2 hours
Work Teams Self-Directed Work Teams in Libraries-Why and How to do them Directors Board Members 4-6 hours

| Workshops |